The criteria to be taken into account in the evaluation are as follows:
- Authenticity of the work
- The content of the message given / to be given
- Ease of perception of the message given / to be given
- Narrative language and fiction of the subject
- Visual quality of the narrative
- Compliance with Basic Design principles (Hierarchy of Balance, Pattern, Rhythm, Space, Proportion, Accent, Motion, Harmony, Contrast)
- Elements of creativity.